Online Eyeglasses Has Explosive Growth Ahead Of It

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April 24, 2018 

You may be inclined to say that prescription eyeglasses can’t go online for lots of good reasons. Consider this: If you’d have said to a consumer in 2000 that they should buy shirts and pants online they’d have thought you were a fool. “You can’t try it on,” was the familiar refrain. That’s all changed now. It’s only a matter of time before eyeglasses online reach the same kind of critical mass as shirts and pants have now.

Tibor Laczay, the founder and CEO of Zenni, said he is driven by the desire to bring “extremely affordable eyeglasses to people who need it.” He has also created a device that works with a smartphone to test vision and the output from the device can be used to order glasses online. It’s called the EyeQue Personal Vision Tracker and it costs $30. Once you have it, a one-year subscription to the service you need to connect it to is free and after that it’s $5 per year. That’s it. For $5 per year after the first year, you can get an unlimited number of updates to your vision test.

By Richard Kestenbaum , Forbes

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